make your web product vision a reality

3 of 4 slots remaining

why you’re here:

A) You need strategic guidance to take your web product to the next level.

B) You have ideas to improve your web product, but you struggle to make your vision a reality.

C) You have an idea for a new web product, but you struggle to take your idea from zero to one.

you need a framework

  • the art of identifying and selecting high value opportunities

  • the art of forming the chosen opportunity into a solution

  • the art of coordinating development and communication internally and externally

  • the art of getting the product to the people who will profit most from it

areas you’re struggling to move the needle on

churn

retention

adoption

engagement

growth

north star

churn retention adoption engagement growth north star

who am i?

For more than ten years, I've obsessively dug into what makes web products successful. I've distilled what I've learned a simple, powerful framework to nail product discovery, design, delivery, and distribution.

I’ve led dozens of products into higher impact, superior experience, and greater profitability.

Justin Trapp, CEO @ Ministry Pass

“Working with Sam has been an absolute pleasure.


He guided us through two major platform design transitions, working hard to find that balance between user needs and our vision for the future. His thoughtfulness and curiosity were invaluable assets throughout this process.”

Wade Bearden, Founder @ Sermonary

“Over the years, I've worked with a handful of product designers. Sam is the most talented of them, by far.

Sam has the innate ability to put himself in the user’s shoes and design elements, tools, and products that are both aesthetically pleasing and intuitive. He takes rough ideas, and makes them digestible to the average user. What does a user want? What does a user hope to achieve? What can we do to help a user learn how to use our product in the first thirty seconds? Sam thinks deeply about these questions and produces work to meet our product users' needs.”

Alex Schelhaas, Product Leader

“Sam is an incredibly talented designer and experience creator.

He is detail-oriented, is able to find and identify key problems, and is able to frame his solutions around those problems. He has a knack for asking probing questions that help to provide a deeper understanding of the customer problems allowing our team to empathize more deeply with our customers. It's a pleasure to work with Sam.”